HealthTech · Digital Marketing

Integrative Psychology Clinic — Web & Growth

A clinic built to help people. A platform built to reach them.

We redesigned the digital presence for an established Ontario-based integrative psychology and healthcare clinic — delivering a conversion-optimised website, SEO strategy, PPC campaigns, and social media management to grow patient acquisition and digital authority.

Service
360° Digital Marketing
Platform
Web
Timeline
2024 – Ongoing
Industry
HealthTech · Healthcare

Client and product names are kept confidential under NDA.

End-to-end delivery

Everything Delivered by One Studio.

Website Redesign
Online Appointment Booking
Therapist Matching Tool
SEO Strategy & Implementation
Google Ads (PPC) Campaigns
Social Media Management
Client Portal Integration
Blog & Content Strategy
The challenge

Clinical Excellence Without Digital Visibility — A Problem Too Common in Healthcare.

Despite years of delivering exceptional care, the clinic was effectively invisible online. Patients actively searching for therapy in their area were finding competitors with weaker offerings and stronger websites.

Invisible Online

Despite years of clinical excellence, the clinic had minimal online visibility. Patients searching for therapists in their area weren't finding them — they were finding competitors with weaker offerings but stronger digital presence.

Outdated Website

The existing website didn't reflect the quality of care provided. It was slow, hard to navigate, and lacked the trust signals — credentials, therapist profiles, booking flow — that convert visitors into patients.

No Patient Acquisition System

New patient growth relied almost entirely on referrals. There was no structured system for attracting patients from search, social, or paid channels.

Booking Was a Friction Point

Prospective patients who did find the clinic had no way to book online. Every inquiry required a phone call or email — creating unnecessary drop-off at the most critical conversion moment.

Our solution

A Full-Funnel Digital Strategy — From Search to Booked Appointment.

We rebuilt the clinic's digital foundation from the ground up — new website, SEO, paid search, and social media — creating a multi-channel patient acquisition system designed to convert.

01
Website Redesign

A fast, accessible, trust-building website built on WordPress — featuring therapist profiles, services, insurance information, and a seamless booking flow. Designed to convert curious visitors into booked appointments.

02
SEO Strategy

Keyword research, on-page optimisation, local SEO, and content strategy targeting high-intent searches in the clinic's service areas across Ontario. Built for long-term organic growth.

03
Google Ads (PPC)

Targeted search campaigns capturing patients actively looking for therapists, psychologists, and mental health services in the region. Campaigns optimised for qualified leads, not just clicks.

04
Social Media Management

Consistent, professional content across Instagram and Facebook — building trust, showcasing expertise, and keeping the clinic top-of-mind for prospective and existing patients.

Tools & platforms

The Platform Layer Behind the Growth.

WordPress

CMS powering the clinic's website with custom therapist profiles, service pages, and booking integration

Google Ads

PPC campaigns targeting high-intent mental health and therapy searches across Ontario

SEMrush / Ahrefs

SEO research, competitor analysis, and keyword tracking powering the organic strategy

Meta Business Suite

Social media scheduling, analytics, and ad management for Instagram and Facebook

Google Analytics 4

Conversion tracking, patient journey analytics, and campaign performance measurement

Calendly / Booking Integration

Seamless online appointment booking embedded directly in the website

The results

From Invisible to Indispensable — A Clinic That Patients Can Now Find and Trust.

Organic Search Visibility

The clinic moved from minimal online presence to page-one rankings for multiple high-intent local therapy searches, driving consistent qualified organic traffic.

Patient Acquisition System Built

The combination of SEO, PPC, and social created a predictable, multi-channel patient acquisition pipeline — reducing reliance on referrals as the sole growth source.

Exceptional Customer Service

The engagement was rated 5 stars on Clutch, with the client specifically noting Build Me App's exceptional customer service and responsiveness throughout the project.

"We were most impressed by Build Me App's exceptional customer service. They were responsive, strategic, and genuinely invested in helping our clinic grow. The results speak for themselves."

Practice Director, Integrative Psychology Clinic · Verified Review on Clutch

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